Bodam is the Premium Spirits Trade Marketing Manager for the Brown Forman Portfolio, at The Nigerian Bottling Company (Coca-Cola Hellenic Bottling Company), where she is responsible for creating and embedding the long-term strategy for sustainable and profitable growth of the portfolio.

Prior to NBC, Bodam worked at Guinness Nigeria, a total beverage company, where she had the opportunity to work in various roles, gaining a wealth of experience and professional training in Marketing, Sales and Corporate Leadership.

As Customer Marketing Manager, she successfully led the development and establishment of the trade marketing strategy for the Reserve portfolio.  Some of her key contributions on this role include conceptualising, designing and executing the Reserve BTL Activations platform per brand and developing and executing the 365 essentials strategy for Reserve. In this role, she also developed and launched the Diageo Bar Academy, a bartender advocacy and training programme, successfully training over 1,500 bar staff pan-Nigeria.  

In the course of her career, Bodam also had a short stint in Sales as the Divisional Operations and Performance manager, where she was given the responsibility for translating the overall sales operations strategy for the division into actionable and measurable plans to ensure a competitive route to consumer, market share growth and delivery of sales business targets at a divisional level. She drove the performance culture of the division, built the right culture of discipline within the sales team and was responsible for building the capability of the team.

Just before leaving Guinness, she managed the Modern Trade segment as National Channel Manager and some of her key achievements in that role included developing the launch plans of the White Walker by Johnnie Walker limited edition campaign and the Baileys Delight launch campaign.

EBB Events

As an Events Entrepreneur with over 7 years’ experience of planning events, Bodam established EBB Wedding & Events Designers Ltd – a full-service boutique planning and events design company, formally incorporated in 2017 and based in Lagos, Nigeria.  At EBB, she provides comprehensive services for social and corporate events and has successfully planned over 50 events across Nigeria, Malta, Canada and the United Kingdom.

In her capacity as event designers and planners, she and the team have worked with a number of clients who started out in a similar place as most clients start out: hopeful, anxious and perhaps a little overwhelmed. This is where EBB comes in to offer expert guidance and encouragement. The assistance offered to you will allow you to approach your forthcoming event with a lot less stress and much more confidence.

From unique tips and planning to design and execution to being a shoulder to cry on or a well of advice, the EBB Team are available to serve as both a source of information and inspiration.

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